As an ethical agent, what question should you ask yourself when making a recommendation to a new prospect?

When making a recommendation to a new prospect, the question of whether you'll be proud of your decision fosters a strong sense of ethics and professionalism in the insurance industry. This consideration encourages agents to reflect on the values of trust, integrity, and the long-term impact of their advice. By focusing on pride in their decision, agents are likely to prioritize the best interests of the client, ensuring that the recommendations provided are not only suitable but also ethical and responsible.

In this context, placing the well-being of the prospect at the forefront leads to better outcomes for both the agent and the client. It emphasizes the importance of building a trusting relationship, where the agent acts as a guide and advocate for the client’s needs. This approach aligns with the foundational principles of ethical practices within the insurance field, promoting client loyalty and satisfaction over mere profit or personal gain.