How does an agent differ from a broker in the insurance industry?

The distinction between an agent and a broker in the insurance industry is primarily based on whom they represent in the transaction process. An agent acts on behalf of one or more insurance companies, facilitating the sale of their products to consumers. This means agents have a fiduciary duty to the insurance companies they represent, often handling policy applications, renewals, and claims on their behalf.

In contrast, a broker operates on behalf of the client, providing an independent perspective. Brokers work to find the best policies and coverage options for their clients by comparing offerings from various insurance companies. This client-focused approach allows brokers to ensure that the client's needs are prioritized over aligning with a particular insurance provider.

Understanding this distinction is crucial for anyone involved in the insurance industry, as it influences how agents and brokers interact with clients and insurance companies, the nature of their relationships, and their roles within the insurance ecosystem.