What ethical strategy should be taken to gain the Hancock's business whose homeowners policy is up for renewal?

To successfully gain the business of the Hancock family as they consider renewing their homeowners policy, it is important to adopt a strategy that aligns with ethical principles in the insurance industry. Choosing to sell the policy by highlighting that your carrier has a superior service record reflects a commitment to transparency and integrity.

This approach emphasizes the value and reliability of your services, ensuring that the Hancocks are informed about the benefits they can expect with your policy compared to their current plan. It demonstrates a professional and responsible attitude, prioritizing the client’s best interests and long-term satisfaction rather than merely pursuing a sale through questionable or manipulative tactics.

By focusing on the positives of your service record, you establish credibility and trust, which are vital in building a long-term business relationship. This strategy not only positions your policy as a better option based on merit but also encourages informed decision-making on the part of the Hancocks, thus fostering a sense of respect and professionalism in your interactions.